Mrs. Lilien's redesign

Mrs. Lilien's blog redesign is just perfect: 

[design by the Mrs. herself]

She does amazing work and is spot on with her branding. Have you ever read her blog before? If not, check it out here!

USPS reimagined

Matt Chase, a DC based graphic designer did a case study of a complete re-branding of the USPS and it's amazing:

 

I love how thorough this is... I mean, check out the uniforms! I know I'd going to the post office more if it looked like this!

Tempt!

DBB Denmark designed these amazing cans for Tempt Cider:

 

Beautiful, no? Plus the elderflower and blueberry sounds delish!

lakes

Nicole Meyer is taking on a pretty amazing design  challenge.

Branding the 10,000 lakes of Minnesota. One each day. 

Here are a few of our faves, so far:

[images found here]

Pretty cool, no?

We love: Hello Giggles + Zooey D

Ever since I saw this video on Hello Giggles I haven't been able to get Patsy Cline out of my head. The whole video chat karaoke series is brilliant. Add Zooey D and you have one super legit feature.

If you haven't seen Hello Giggles yet, definitely check it out. There are great articles on being a pimp, myths about movies and summer reading lists too.

 Not to mention their branding and logo is spot on as well:

Deer In The Headlights - Branding Update

Our client needed a super fun email flyer created to inform their friends of an upcoming show. If you're in the Hill Country area of Texas you should definitely think about attending. Family fun with lots of smiles. Pretty snazzy logo, if we do say so ourselves ;)

Follow Deer In The Headlights Theater: @deerheadlights

Branding VS Identity

A very common misconception that companies have when taking that first step of establishing themselves is that they perceive their identity and brand as the same thing...and usually they think a logo with a tagline. Sometimes, as designers, it can be hard to convey your message when trying to help that person understand the difference between the two, and why each should be treated separately. Hopefully this post can help a little!

IDENTITY: This is a culmination of factors. It starts with your logo and is carried out through any sort of advertisements and mediums, it's: the colors, shapes, fonts, words, and the look and feel that your company creates as its presentation of itself to the world.

BRAND: This is a more abstract subject and is best explained by this metaphor; your brand is raised almost in the way that a child is raised. You can guide, coach, and set plans in place to help sculpt your brand. At the end of the day though, you have to be able to adapt as the world around your brand changes. In a sense, your brand can be seen as the feelings and emotions that are invoked when the public thinks of your company.

Hope this helps!

SRO Handbags gets a makeover!

We recently teamed up with a local handbag maker for a new logo and brochure design!

Her hand bags are eco-friendly and customizable as every bag is up-cycled from a cigar box. 

Check out her fancy new branding: 

-The Huckleberry Crew