Monday, October 17, 2011

USPS reimagined

Matt Chase, a DC based graphic designer did a case study of a complete re-branding of the USPS and it's amazing:

I love how thorough this is... I mean, check out the uniforms! I know I'd going to the post office more if it looked like this!


  1. Love this idea! They should totally make a USPS movement! Plus, who doesn't love getting good old-fashioned snail mail that isn't a bill or an ad? It might encourage us to start actually writing more letters and sending post cards!

  2. Wow, what a great re-branding! I'm digging the retro vibe he used here. Great find!!

  3. I am loving this concept! And the uniform is so stylish! Everything is very well thought out, even the pant's lining is not overlooked! Great find!

    By the way, I am hosting a fabulous giveaway. Come by and enter for a chance to win a stylish travel bag (worth $75) from Scout! Don't miss out!


  4. So much more fun than the usual! This reminds me of a Project Runway challenge.

  5. This is so awesome! I love the colours and the new logo, it's kind of retro but very modern at the same time (if that makes sense?) I wish some would have a go at the Royal Mail here in the UK (the postal buildings are the most depressing I have ever been into)!