Branding VS Identity

A very common misconception that companies have when taking that first step of establishing themselves is that they perceive their identity and brand as the same thing...and usually they think a logo with a tagline. Sometimes, as designers, it can be hard to convey your message when trying to help that person understand the difference between the two, and why each should be treated separately. Hopefully this post can help a little!

IDENTITY: This is a culmination of factors. It starts with your logo and is carried out through any sort of advertisements and mediums, it's: the colors, shapes, fonts, words, and the look and feel that your company creates as its presentation of itself to the world.

BRAND: This is a more abstract subject and is best explained by this metaphor; your brand is raised almost in the way that a child is raised. You can guide, coach, and set plans in place to help sculpt your brand. At the end of the day though, you have to be able to adapt as the world around your brand changes. In a sense, your brand can be seen as the feelings and emotions that are invoked when the public thinks of your company.

Hope this helps!

Client Spotlight: Jenny Joslin

Our sweet friend and actress extraordinaire Jenny Joslin was in dire need of a website. We hooked her up with a portfolio style site to showcase her head shots and work. 

Here's a little glimpse at the site, but check it out in full here.

Visit JennyJoslin.net

infographics

We love infographics here at the Huckleberry house. Here are a few of our recent faves:

Seen on the AirBnB site

Designed by Ivan Cash

 

Designed by Oliver Munday (group)

-The Huckleberry Crew

We Speak the Ber

Our very own Will just put together his blog We Speak the Ber

Check it out if your into cool things. 

pretty packaging

I was going through the Lovely Package site just this morning and admiring all the beautifully packaged goods. Here are some of my faves:

I'm craving a wine and cheese night just looking at this brie.

Designed by Frank Aloi via Lovely Package

I'm ready to dye Easter eggs already. 

Designed by Hatch via Lovely Package

I scream, you scream, we all scream ice cream!

Designed by Wink via Lovely Package 

Are you won over by packaging and pretty designs? 

I know I am. 

-Anna

April desktop calendar freebie!

We have a new desktop calendar freebie for you! 

Check it yo:

DOWNLOAD:

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Happy April!

happy birthday!

Happy birthday Chels!!!!!

The other 2/3 of the Crew love you!!!!

striped straws and other pretties

We're putting together a little somethin' somethin' for our wonderful clients and supporters to celebrate the launch of our site (more details soon!) so when I came across Sweet Shop Lulu it couldn't have been better timing.

Check out these pretty party supplies: 

{all images from Shop Sweet Lulu}

-Anna